What meaning have you attached to that? And where has that meaning come from?

Do you know that way most people have got, like, they've got 5 or 6 stories that you hear them tell over and over again?

It's not until that story is challenged in some way or it's delivered in a different way, or something else, there's an awareness brought to it, that we suddenly go, what does that actually mean?

Right, okay, so we tell these stories. How often do we stop and look at the meaning beneath those stories?

It’s quite simple: it’s the stories we tell ourselves. So what are the stories we tell ourselves? What meaning do we make around them? And where does that meaning come from?